Brands shipping high-volume social content who can't justify a 20-person production team
07 / 09 — Services
AI-Powered Content
Most agencies still build content one asset at a time. We build production systems that scale without losing taste.
Read on
AI-assisted · 9:16
What it is
What we mean by ai-powered content
Most agencies treat AI as a creative novelty. They paste output from a generator, then bury it behind the same manual pipeline they ran in 2019. The work still takes weeks. The cost still scales with headcount. The output looks like everyone else's because the model is the one everyone else is using.
We build the production system the other way around. AI sits inside pre-production, post-production, and platform delivery. Not bolted on top. Concept variations, storyboard previs, edit-pass acceleration, automated cutdowns, multi-language versions, brand-trained reference models. A senior director still owns taste. AI handles the labour. You get the volume without the headcount.
What's included
Everything ships under one fixed-price proposal
- 01 AI-assisted concept development: 5–15 directional treatments per brief
- 02 Generative pre-production: storyboard frames, mood boards, location previs
- 03 Brand-trained reference model so outputs stay on-brand across campaigns
- 04 Automated platform cutdowns (Reels, Shorts, TikTok, vertical, square, 16:9)
- 05 Multi-language localisation: subtitles, voice-overs, on-screen typography
- 06 AI-graded first-pass edits with senior-editor finishing on every master
- 07 Quality gate: a senior creative reviews every output before delivery
- 08 Monthly performance review and model refinement
Who it's for
Best fit if you're one of these
Real estate developers needing dozens of listing variants from a single shoot
E-commerce and DTC brands testing creative aggressively across paid channels
Modern consumer brands replacing headcount with systems before the next round
How we work
Three phases, no surprises
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01
Setup
Two to three weeks. We audit your existing content pipeline, train a private reference model on your brand, and build the production system around your stack. Output: a working pipeline ready to absorb live briefs.
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02
Content engine
Once live, the system runs on a recurring cadence. Each shoot or input feeds dozens of variants, pre-graded and pre-edited, ready for senior review and client sign-off. Faster iterations, more aggressive testing.
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03
Iterate & scale
Monthly review of what's converting. We retrain models on winning creative, refresh the reference set, and double down on the formats actually moving the number.
Pricing
Project-based. Transparent. No hidden line items
A pilot project (one campaign run end-to-end through the AI pipeline) is AED 30 to 60K. Always-on engagements with monthly content output start at AED 35K a month, three-month minimum. Brand reference-model setup is a one-time AED 15 to 25K, separate from monthly fees and reusable across every campaign that follows.
FAQ
Common questions before we start
Will the work look like AI slop?
No. A senior human director reviews everything before it ships under our credit. AI handles the labour layer; we own the taste layer. If a shot looks generic, off-brand, or like a stock prompt, it doesn't go out.
Is the model trained on my brand?
Yes. We build a private reference model from your existing assets, brand guidelines, and tone-of-voice. Outputs stay consistent across campaigns instead of drifting toward the generic.
What about IP and rights?
All training data is yours or properly licensed. We don't use stock-trained models for client output without written approval. You own every delivered output as defined in the brief, same as our traditional production work.
Next step
Send us the brief
Most agencies will reply with a deck. Inside one business day we'll send you a treatment, suggested dates, and a fixed price. If we don't think we're the right fit we'll say that instead. You'll know after the first call whether you want us on this or not.