Brands spending AED 15K+/month on paid that's not driving results they can defend
03 / 09 — Services
Digital Performance
Most performance agencies email you a Friday screenshot. We call you when something isn't paying back.
Read on
What it is
What we mean by digital performance
Most performance agencies send you a screenshot of the dashboard every Friday morning. The chart usually goes up. New acronyms appear. Nobody asks the question that actually matters, which is whether the campaign is paying back the budget. Then one quarter the answer is no, and the call is hostile.
The agency that calls you before things go bad is rare. That's us. We rebuild your conversion tracking to whatever the real source of truth is in your business. Usually the CRM. Sometimes offline conversions if the funnel runs through a sales centre. Creative rotates every fortnight. There's a weekly call where we go through what's working and what we're killing. Once a month you get a written report with the strategic call.
What's included
Everything ships under one fixed-price proposal
- 01 Account audit: structure, creative, audiences, conversion tracking
- 02 Conversion tracking setup or rebuild (GA4, Meta CAPI, offline conversions where the CRM allows)
- 03 Campaign builds: prospecting, retargeting, lookalikes
- 04 Creative iteration: 3-5 fresh creatives every two weeks
- 05 Weekly review with you: spend, CPL, learnings, next experiments
- 06 Monthly written report with the strategic recommendations
Who it's for
Best fit if you're one of these
Real estate developers running lead-gen for off-plan launches
B2C brands with clear conversion funnels (e-commerce, hospitality bookings, lead-gen for service businesses)
How we work
Three phases, no surprises
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01
Audit & setup
Week one: account audit and tracking review. We surface what's broken and rebuild the conversion infrastructure where it matters.
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02
Test phase
Weeks two to six: aggressive testing across audiences, creative, hooks, and placements. Most accounts need three to five cycles to find the combinations that work.
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03
Scale & sustain
Month two onwards: scale the winners, kill the losers, rotate fresh creative every fortnight. Weekly review call. Monthly written reporting.
Pricing
Project-based. Transparent. No hidden line items
Our management fee is AED 15 to 30K a month, flat. Ad spend goes straight to the platforms. It never passes through us. We need a three-month minimum because the testing phase needs that long to land. We don't take a percentage of spend. That creates the wrong incentive.
FAQ
Common questions before we start
What's the minimum spend?
We don't take on accounts spending under AED 15K a month. Below that there isn't enough signal in the data to optimise meaningfully. Above AED 50K a month is where the work pays back fastest.
Do you charge a percentage of spend?
No. Flat monthly management fee. Percentage-of-spend pricing creates the wrong incentives (more spend doesn't mean better results). Our fee is independent of how much you spend.
How fast will I see results?
Conversion tracking and first lead at week two or three. Statistically meaningful comparison vs your prior performance at week six to eight. Real scaling at month three onwards. Anyone promising faster either has a much smaller test footprint or is overstating the certainty.
Next step
Send us the brief
Most agencies will reply with a deck. Inside one business day we'll send you a treatment, suggested dates, and a fixed price. If we don't think we're the right fit we'll say that instead. You'll know after the first call whether you want us on this or not.