Founder-led brands that have been running tactical campaigns without a strategy framework
02 / 09 — Services
Marketing Strategy
Most strategy decks die in a Dropbox folder. We write the brief your CFO will actually sign off on.
Read on
What it is
What we mean by marketing strategy
Most agency strategy work in Dubai falls into one of two buckets. Either it's a 60-slide deck of 'audience-first' platitudes that no one ever opens twice. Or it's a content calendar with no reasoning behind what's on it. Both fall apart the moment a CFO asks why a line item exists.
What you get from us is one document. 15 to 25 pages of actual prose, with the reasoning written out in full. It covers the channel mix, the KPI tree, and how the budget should land across the quarter. Same format we use for Dubai luxury developers. Decks summarise work. We send the work.
What's included
Everything ships under one fixed-price proposal
- 01 Quarterly strategy brief: 15-25 pages, written narrative, no fluff
- 02 Channel-mix recommendation across paid, earned, owned, and influencer
- 03 KPI tree: which metrics ladder up to which business outcome
- 04 Budget allocation across channels and quarters
- 05 Competitive review: 5-8 named competitors, what's working for them
- 06 Audience definition: 2-3 named segments with media habits
- 07 Content pillar map: 4-6 themes with example formats per pillar
- 08 Quarterly check-in to review actuals vs targets and rebrief
Who it's for
Best fit if you're one of these
Marketing teams who need a senior outside perspective to validate or challenge an in-house plan
Companies entering Dubai or the UAE for the first time and need a market-specific playbook
How we work
Three phases, no surprises
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01
Discovery
A one-day intake, on-site or remote: business goals, current state, what's worked, what hasn't, who you're up against. We'll need access to your analytics and ad accounts.
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02
Strategy build
Two to three weeks of analysis and writing. We share a draft for review at week two, refine based on your input, and deliver final at week three.
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03
Activation
Optional: we can run the work the strategy describes (production, paid media, social), or we can hand the brief cleanly to your in-house team.
Pricing
Project-based. Transparent. No hidden line items
A single quarterly brief is AED 35 to 65K depending on how complex the business is. The ongoing retainer (strategy plus a monthly review) starts at AED 25K a month with a six-month minimum. On the first call we'll be honest about whether a brief will actually move the needle for you. If it won't we say so before invoicing.
FAQ
Common questions before we start
Is this just a deck?
No. What you get is a written brief, 15 to 25 pages, with the analysis behind every recommendation. Decks summarise work. We send the work.
Can you also execute?
Yes. About 60% of strategy clients also engage us for production and performance. About 40% take the brief to their in-house team or another agency. Either is fine.
Do you do retainers?
Yes. Quarterly strategy with monthly tactical reviews. Retainer pricing typically starts at AED 25K a month, six-month minimum.
Next step
Send us the brief
Most agencies will reply with a deck. Inside one business day we'll send you a treatment, suggested dates, and a fixed price. If we don't think we're the right fit we'll say that instead. You'll know after the first call whether you want us on this or not.