Emerging artists with releases coming up who need a brand foundation, not just a single
05 / 09 — Services
Artist Development
Most artist development is a logo and a Spotify upload. We build the positioning radio editors need before they'll listen.
Read on
What it is
What we mean by artist development
Most artist development work is a logo, a press shot, and a Spotify upload. The single drops into nothing. There's no editorial pickup, no playlist relationships, no second listen from anyone who isn't already a friend. The artist plays the same thirty venues again next year.
Positioning comes first. What the artist is actually saying, who it's for, where the work belongs. After that, the rollout: visual identity, release calendar, supporting content, and the editorial outreach into the relationships we kept from the label days. We're not the artist's manager and we're not the label. We build the brand assets and the strategy. The manager and label do the rest.
What's included
Everything ships under one fixed-price proposal
- 01 Positioning brief: artist statement, sonic identity, audience definition
- 02 Visual identity: logotype, colour, typography, art-direction guide
- 03 Release strategy: single or EP rollout plan with timing, supporting content, PR angle
- 04 Cover art direction (we don't do final design; we direct the designer)
- 05 Music video creative direction and production (when scoped in)
- 06 DSP playlist and editorial outreach plan
- 07 Social-first content production aligned to the release calendar
Who it's for
Best fit if you're one of these
Established artists relaunching under a new sound or label deal
Labels developing roster acts who need outsourced creative direction
How we work
Three phases, no surprises
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01
Discovery
A listening session and a two-day creative deep-dive. What's the artist trying to say, who is it for, what's the unique sound, where are the references.
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02
Identity & plan
Positioning brief, visual identity, and the six-month release plan, delivered over four to six weeks. Approved by artist and manager before we activate.
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03
Activation
Production of release-supporting content (visualisers, music videos, social) and execution of editorial and playlist outreach.
Pricing
Project-based. Transparent. No hidden line items
A full artist-development package runs AED 60 to 150K depending on whether the rollout is around a single, an EP, or an album. Music video production sits outside that. We scope and quote it separately. For artists with consistent releases, we also offer ongoing retainers.
FAQ
Common questions before we start
Are you a label or management?
Neither. We're a creative and strategy partner. We work alongside your existing label and management, or we recommend trusted partners if you don't have them yet.
What kind of artists do you work with?
We've worked across pop, electronic, alternative, and hip-hop. Less experience in country, classical, or folk. The genre matters less than the artist's commitment to the work.
Can you guarantee playlist placements?
Anyone who guarantees that is lying. We can guarantee strong outreach with a credible pitch. The actual placements depend on the music.
Next step
Send us the brief
Most agencies will reply with a deck. Inside one business day we'll send you a treatment, suggested dates, and a fixed price. If we don't think we're the right fit we'll say that instead. You'll know after the first call whether you want us on this or not.