06 / 09 — Services

Influencer Campaigns

Most influencer agencies hand you a spreadsheet sorted by follower count. We pick the three creators whose audiences actually convert.

Read on
What it is

What we mean by influencer campaigns

Most influencer agencies hand you a spreadsheet. Fifty creators, sorted by follower count. Then they take a commission off the creator fees that nobody discloses to the brand. The brand never finds out what the creator actually got paid versus what the agency took. The campaign hits the follower numbers. Nobody bothers to ask whether anyone bought.

We do it the other way. We keep a vetted network of around 200 Dubai and MENA creators across categories. For every campaign we shape the brief, handle the contracts, review every post before it goes live, and report on what actually happened: earned reach, CPV, and attributed sales where the funnel can show them. Creator fees go to creators at cost. We never take a cut. Our fee is for the management work and you see it on the invoice.

What's included

Everything ships under one fixed-price proposal

Who it's for

Best fit if you're one of these

01

Brands launching in Dubai who need authentic creator endorsements at scale

02

Hospitality and F&B operators driving footfall through trusted creators

03

Real estate developers using creator content for pre-launch interest

How we work

Three phases, no surprises

  1. 01

    Brief & shortlist

    Within five business days of the brief: 8 to 15 vetted creator candidates with rate cards, rationale, and our pick list.

  2. 02

    Activation

    Contracts, content review, coordinated drop. Most campaigns run over two to four weeks from first post to last.

  3. 03

    Report

    Within seven days of campaign end: full performance report with reach, engagement, CPV, qualitative observations.

Pricing

Project-based. Transparent. No hidden line items

Per campaign, our management fee is AED 10 to 25K depending on how many creators are involved and how complex the brief is. Creator fees pass through at cost. Whatever we negotiate with them is what they receive. For brands running multiple campaigns a quarter, our always-on retainer starts at AED 20K a month.

FAQ

Common questions before we start

Do you charge a markup on creator fees?

No. Creator fees pass through one-to-one. What we negotiate with them is what they receive. Our revenue is the management fee, which sits separately on the invoice.

Do you work with mega-influencers (1M+)?

Yes, but we rarely recommend them. The economics on mega-influencers are bad in this market. Mid-tier creators (50K to 300K followers) tend to deliver better engagement and lower CPV.

Will my campaign go viral?

We don't promise virality. Anyone who does is selling you a story. What we can promise is predictable, measurable reach with creators whose audiences actually match yours.

Next step

Send us the brief

Most agencies will reply with a deck. Inside one business day we'll send you a treatment, suggested dates, and a fixed price. If we don't think we're the right fit we'll say that instead. You'll know after the first call whether you want us on this or not.

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